Indoor / Outdoor Signage

Outdoor signage is a cost-effective tool for any business, reinforcing branding and messaging 24/7. It drives sales, reaches people where they are and targets many demographics. No wonder there is high demand! Take a look at how this high volume, cost-effective service can drive more business to your business.

The Science

The most important consideration is that outdoor signage must be extremely durable. Signs are constantly exposed to weather conditions, air-borne dirt, and dust, so selecting the right print technology and materials is essential for long-lasting performance.

Traditionally, outdoor signage is produced with durable inks such as eco-solvent or mild-solvent formulations, which are engineered specifically for long-term outdoor use. These inks bond tightly to the substrate, making them resistant even without lamination, while maintaining flexibility to stretch without cracking — an important feature for signs exposed to wind. Additional lamination can be applied when even greater durability is needed.

Depending on the required lifetime, there is a wide range of PVC banner materials available. Alternatively, you can print directly onto textiles using the same durable inks for soft signage applications such as flags or café barriers.

Today, signage can also be produced with UV Roll-to-Roll technology or Waterbased UV inks, offering additional versatility and durable results.

How You Can Benefit

There are both business and operational benefits to including outdoor signage as part of your service:

Business

• High volume, production market

• Opportunity for repeat business and customer loyalty

• Multiple applications

• Flexibility to produce high value one-offs or production runs

• Low capital investment

Outdoor signage is a cost-effective solution for any business, whether for one-off designs or larger production runs.

Traditionally, signage printed using eco-solvent or mild-solvent inks offers UV durability of up to three years out of direct sunlight. In practice, however, outdoor signs — particularly those used for events, promotions, and community campaigns — are often replaced more frequently. This makes solvent-based production a fast-return investment: inks and substrates are competitively priced, keeping your running costs low while maintaining high-volume output.

With UV roll-to-roll technology, you can achieve the same durability while gaining the advantages of instant curing, high productivity, and the ability to add creative effects such as multi-layer printing or spot varnish. UV roll-to-roll is the perfect choice for providers looking to diversify their outdoor signage offering while maintaining cost-efficiency.

For a next-generation, sustainable alternative, UV waterbased printing delivers durable, vivid outdoor graphics with reduced environmental impact. This technology combines outdoor performance with eco-consciousness, making it a strong solution for print providers serving customers who prioritize sustainability.

Whatever the technology, outdoor signage remains a cornerstone application for many print providers — delivering fast ROI, high volumes, and consistent demand.

Operational

• Perfect for one-offs, short or production runs

• Vibrant colour, resistant to scratches and fade (lamination optional)

• Quick drying time

• Low odour (no harmful VOC’s)

• No PFAS* with UV Waterbased inks

• Multiple applications

• Huge choice of banner materials and textiles

• Production business

Printers in this area give you a clear advantage — not only in terms of ink durability, but also with the flexibility to handle one-off jobs as well as short- and long-run productions. This means you can serve businesses of any size with confidence.

Combined with a professional RIP, you can rely on absolute colour accuracy and consistent quality across all types of media. In this market, the quality and durability of your output are the keys to success, making the choice of the right printer and materials critically important. Get this right, and the business will follow.

*not intentionally added PFAS